TikTok as a beauty hub
In 2025, TikTok is still one of the top places where people discover beauty and skincare. With over a billion users, the platform continues to push viral trends and shopping content. This gives affordable local brands, like Greenika, a chance to reach a wider audience quickly. (1)
Who is Greenika
Greenika is a Philippine brand offering skincare and personal care products. Their line includes serums, toners, retinol, hair care, and bundle sets — all made to be affordable and accessible for everyday use.
Why Greenika went viral on TikTok
- Trending ingredients: Products with visible results, like retinol or niacinamide, fit into what TikTok users are already searching for. Affordable options make these even more appealing. (2)
- TikTok’s algorithm: The app promotes content that feels real and engaging, not just from big influencers. Quick demos, before-and-after videos, and honest reviews can make small brands go big fast. (3)
- Easy buying: TikTok’s built-in shopping makes it simple for users to watch a video and buy right away. While this can drive sales, it also challenges brands to keep up with sudden demand. (3)
How Greenika shows up in viral content
- Quick skincare routines (like “My under-600-PHP morning routine”).
- Before/after transformations and application demos.
- Honest user tests and duets where other people try the product.
- Micro-influencer reviews that sound like friendly recommendations.
These formats match what beauty trend reports highlight on TikTok in 2025. (4)
The takeaway
TikTok is a powerful growth driver for beauty brands in 2025. For Greenika, its mix of affordable prices and trending ingredients puts it in a strong position to capture attention. To turn viral moments into long-term success, the brand should stay transparent with product claims, ensure compliance, and prioritize good customer care. This way, quick online buzz can turn into lasting trust and growth. (1)